I started with Big Switch Networks as VP of Sales, Americas, about 30 days ago. I was drawn to the company for its new approach around networking; it couples open SDN fabrics with white-box or britebox hardware, which enables Big Switch to provide its customers with significant CapEx and ongoing OpEx savings. 

In sales, we’re driven by numbers. A new number I had never seen before was 90% discounting. This is the percent that a legacy vendor who provides proprietary hardware Network Packet Broker (NPB) solutions was willing to discount its own products and services, when competition from Big Switch’s Big Monitoring Fabric was introduced to the equation. Just how much are most legacy NPB customers over-paying for Orange paint?

Big Monitoring Fabric is the only next-generation Network Packet Broker (NPB) designed from the ground up to build a pervasive visibility fabric that overcomes the cost and connectivity challenges of current NPB-based delivery solutions. Big Switch built this overlay/underlay approach to the NPB market by coupling its Big Monitoring Fabric software with commodity hardware. Customers are now able to see, monitor and secure far more, with a lower TCO.

Gartner recently released a report: Scrutinize Next-Generation Technology Before Buying Another Network Management Tool, in which the leading analyst firm urges end users to look at next-gen NPB solutions such as Big Monitoring Fabric, that are disrupting the current status quo of proprietary networking, before buying more of the same traditional Network Management Tools.

In this report, Gartner states: “These software-based approaches (also called white-box or brite-box) are significantly cheaper and more flexible than their traditional NPB counterparts.”

Additional takeaways from the report:

  • Network operations leaders whose requirements for NPB can be met by white-box NPB solutions should strongly consider them.

  • Those with NPB technology already deployed should look to white-box options offered by their vendor during hardware refresh cycles.

  • Take Advantage of Affordable Network Packet Broker Technology Based on SDN Architecture


To read Gartner’s report in its entirety, please visit: http://bit.ly/2bPUKdN 

Big Switch offers network architects and administrators a hands-on user experience with next generation SDN technology at BSN Labs. Test drive Big Switch online today: http://labs.bigswitch.com


Greg Orr

VP of Sales, Americas, Big Switch Networks