Big Switch Networks Names Gregg Holzrichter as Chief Marketing Officer

VMware Veteran Plays Key Role as Company Scales to Meet Industry Demand for Software-Defined Networks Bringing Hyperscale Data Center Efficiency to the Enterprise

SANTA CLARA, CA - Big Switch Networks, the company delivering hyperscale networking efficiency to data centers worldwide, announced today that Gregg Holzrichter has joined the company as Vice President and Chief Marketing Officer. Holzrichter is an enterprise marketing veteran with deep domain expertise across disciplines including demand generation, corporate marketing, analyst and public relations, and channel marketing.

Holzrichter's appointment to Big Switch rounds out the executive team that CEO Doug Murray has been building over the last year. During Big Switch's CMO search, company founder Kyle Forster oversaw marketing initiatives for the company. Forster will now focus on strategic initiatives with the company's leading customers, a role he held previously. With Forster at the marketing helm, Big Switch drove the industry discussion around making hyperscale networking accessible to data centers worldwide, launched the flagship Big Cloud Fabric product and Dell partnership, and secured its first two $1 million plus customers with more in the pipeline for 2015. Forster will now work closely with these and other customers to realize their vision of adopting hyperscale networking designs.

"As SDN continues to gain traction globally, it's critical that we have executives with operational experience scaling organizations to maximize the opportunity that we have before us," said Douglas Murray, CEO, Big Switch Networks. "We've been fortunate to assemble an all-star team, each with the domain expertise to drive us forward. Gregg exemplifies this mix of talent, leadership and experience, and we're thrilled to welcome him to the Big Switch family."

Additional executive team hires in the last year included Jeffrey Wang as Vice President of Engineering, Joe Palazola as Vice President of Worldwide Operations and Support and Shaun Page as Vice President of Worldwide Sales.

Holzrichter brings more than 20 years of experience driving effective strategies for companies that include Siebel Systems, PeopleSoft, VMware, and most recently Atlantis. Holzrichter steps into a key leadership role that will be vital to Big Switch's continued growth as it has emerged as the industry leader in software-defined networking.

"At VMWare, I helped scale the Americas marketing organization during a transformative time of extreme growth for both VMware and the industry," said Gregg Holzrichter, CMO, Big Switch Networks. "Big Switch is the most exciting infrastructure company I've encountered since VMware and offers a unique approach to SDN with Big Tap and Big Cloud Fabric. I look forward to partnering with Doug and the team as we scale the company and capitalize on the impressive market interest in Big Switch solutions."

Tweet this: New hire at @bigswitch today as @gholzrichter steps into the CMO role as the company ramps toward exponential growth

About Big Switch Networks
Big Switch Networks is the market leader in bringing hyperscale data center networking technologies to a broader audience. The company is taking three key hyperscale technologies -- open Ethernet switch hardware, sophisticated SDN control software, and core-and-pod data center designs -- and leveraging them in fit-for-purpose products designed for use in enterprises, cloud providers, and service providers. The company's Big Tap Monitoring Fabric is an entry level solution to monitor existing networks, and the flagship Big Cloud Fabric is the industry's most advanced bare metal switching fabric intended for new data center pods for private cloud, big data, and VDI. For additional information, email, follow @bigswitch, or visit

Big Switch Networks, Big Cloud Fabric, Big Tap, Switch Light OS, and Switch Light vSwitch are trademarks or registered trademarks of Big Switch Networks, Inc. All other trademarks, service marks, registered marks, or registered service marks are the property of their respective owners.

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