Big Switch Advances Network Transformation With New Innovations in SDN Fabrics and First Elastic Pricing Model for SDN

Delivers Unified Physical & Virtual SDN for Resilient OpenStack, Fabric Automation for VMware, Next-Generation Network Packet Broker Service Node & 100G for Monitoring


SANTA CLARA, CA (Aug 18, 2015) - Big Switch Networks®, the leader in bringing hyperscale-inspired networking architecture to data centers worldwide, today announces significant advancements to its SDN fabric products and introduces the industry's first hyperscale-inspired elastic pricing structure. Please join a live launch webinar Wednesday, August 19th at 9am PT to learn more.

Hyperscale Networking For All - Chapter 2
The latest developments come just one year after Big Switch introduced its vision to make hyperscale-style networking accessible to all organizations. Through an external SDN controller, advanced fabric design and open networking (bare metal) hardware, Big Switch's SDN solutions accelerate network transformations in mainstream enterprise and carrier data centers. Organizations can now deploy next-generation networks that deliver the benefits of centralized management, network automation and reduced CapEx with open networking switch economics.

ACG Research recently completed an economic analysis comparing the deployment of Big Cloud Fabric to the most commonly encountered alternative found in data center networking as the present mode of operation. The CapEx and OpEx benefits of a next generation SDN fabric are immediate and ongoing. Big Cloud Fabric accelerates new application deployment by 75%, is 12x more efficient in diagnosing and troubleshooting network issues, and lowers overall cost of operations -- both CapEx and OpEx -- by over 50%*.

"Big Switch is committed to disrupting the status quo of box by box networking, both architecturally and commercially," said Douglas Murray, CEO, Big Switch Networks. "We have spent the past year executing against this vision and today's announcement(s) represent the next steps in this journey."

Big Cloud Fabric™ is the industry's first SDN fabric to support open networking switches and deliver hyperscale-inspired innovation to SDN software. Advances in Big Cloud Fabric include deeper integration for both VMware and OpenStack environments which provide organizations with greater networking automation, resiliency, and simplicity.

Big Cloud Fabric 3.0 delivers the industry's first unified physical + virtual SDN fabric for deploying resilient OpenStack clouds. Big Switch's Switch Light software is deployed on open networking switches (Switch Light OS) as well as on virtualized KVM servers (Switch Light VX). Its OpenStack Neutron plugin for L2/L3 networking provides resiliency necessary for production-grade OpenStack deployments. The Big Cloud Fabric 3.0 Controller acts as the single pane of glass for provisioning, troubleshooting, visibility and analytics of the entire physical and virtual network environment. This accelerates application deployment, simplifies operational workflows and provides immediate root-cause analysis when application performance issues arise. Big Switch is offering several starter kits, pre-configured with switch hardware, cables, support and Big Cloud Fabric software for OpenStack, starting at $49k. Learn more by visiting here.

In addition, Big Cloud Fabric 3.0 deepens its integration across multiple VMware products in support of the Software Defined Data Center (SDDC). This includes natively supporting advanced network automation and deep visibility for vSphere environments, now including vSphere 6; as well as support for VMware Integrated OpenStack (VIO).

Big Monitoring Fabric (formerly Big Tap) is a next-generation network packet broker (NPB) that leverages SDN principles and Open Networking switches to provide scale-out data center monitoring at 30% of the cost of traditional NPBs. Popular customer use cases for Big Monitoring Fabric include: Pervasive monitoring, remote monitoring, mobile/LTE monitoring & DMZ / Inline security.

Big Monitoring Fabric innovations include:

  • Support for scale-out and low cost monitoring services such as de-duplication and packet modification with an x86 service node, with the Big Monitoring Fabric controller acting as the single pane of glass for both monitoring fabric and service nodes for simplified operational experience
  • Support high density 100G switch at commodity economics to meet the massive bandwidth demands for monitoring carrier and cloud data centers

Big Switch first brought hyperscale networking architecture to customers, and introduces a hyperscale-inspired elastic pricing model to provide customers with flexibility, reduced cost and a pay-per-use consumption model for Hardware, Software and support. For the same CapEx amount used to purchase the SDN fabric -- physical switches, software and support -- customers can elect to receive twice the capacity with an "Elastic SDN Fabric" at no additional cost. For example, for the price of a 4 rack configuration, Big Switch would ship 8 racks of SDN fabric. The excess capacity of Elastic SDN Fabric is consumed on an as-utilized basis at $599/switch/month.

Big Switch's Elastic SDN Pricing model is an industry first and enables customers to spend CapEx for average utilization while enabling their future growth or temporary additional capacity on demand. Initially, Big Switch is offering Elastic SDN Pricing for Big Cloud Fabric in Small, Medium and Large configurations. The current Big Cloud Fabric pricing model and starter kits remain intact for standard configurations.

Big Switch recently announced global expansion and year-over-year growth of 365%. The company now has customer wins across the US, APAC and EMEA regions, in verticals that include financial services, government, telecom service providers, tech and higher education.

Customers include the U.S. Federal Government, Intuit, Clemson University, CleanSafeCloud, and U2 Cloud, a cloud service provider (CSP), 5 of the top 10 telcos in the world, a leading global credit card company, multiple global financial services firms, media companies, and a leading virtualization provider.

In Q2 2015, Big Switch expanded its global footprint, by announcing new distribution partnerships with Mayflex (UK), Actar (Brazil), NewGen (Australia), and Layer 8 Solutions (Canada) to help meet the increasing demand for mature, automated networking.

The company achieved several milestones in 1H 2015, demonstrating significant growth and accelerating customer adoption of its next-generation networking solutions:

  • 40% QoQ growth for the 6th consecutive quarter
  • 365% YoY growth
  • Multiple $1MM or greater deals
  • Named a Gartner 2015 Cool Vendor, Enterprise Networking & first mention in Gartner Magic Quadrant, Data Center Networking, May 2015
  • Best of InterOp Finalist, SDN Category

Big Switch has achieved significant momentum by focusing on providing differentiated SDN solutions that solve real-world challenges to network operators in VMware, OpenStack and network monitoring use cases. Key to this success has been our collaboration with VMware to bring open networking, network agility, automation and visibility to VMware environments.

Our partnership with Dell continues to deepen as we see increased interest and enterprise adoption of our next generation SDN solution on Dell open networking switches.

Partnerships with industry leaders Mirantis and Red Hat have produced innovation and resiliency for networking solutions for OpenStack deployments.

Big Switch is also partnering with SS8, Inc. to enable powerful and cost-effective communications analytics solutions through Big Monitoring Fabric interoperating with SS8's Communications Insight Platform. Through Big Switch scalable SDN fabrics, SS8 communications analytics are able to adapt and scale to the needs of enterprises and service providers dynamically and cost effectively.

Today, Big Switch is delivering unique solutions for data center networking and will continue to bring innovation to enterprise networking in the future. There are many significant challenges ahead that Big Switch's SDN fabric architecture is poised to solve, including Docker container networking, multi-data center, and IoT. To see a technology demonstration of Big Cloud Fabric supporting Docker containers, visit here.

Big Switch will participate in Networking Field Day 10 on Aug. 19th at 12:30 pm PT. Presentation will include a live Q&A and solution demonstrations. Watch the livestream: and follow on social via #NFD10.

TWEET THIS: .@bigswitch releases 1st unified P+V #SDN solution for #openstack, integration w/ @vmware, elastic SDN pricing model

Webinar Registration: 
Live Webinar Registration

BSN Blogs: 
Google's Jupiter and Disaggregation of Netframe
Big Switch Networks - August 2015 Launch

Launch Support Videos:
CEO Vision - Hyperscale Networking (video)
Founder's Perspective - Networking Innovation (video)
The Big Switch Architecture - Disaggregating Netframes! (video)
Product Overview - Introducing Big Cloud Fabric 3.0: P+V edition (video)
Business Model Innovations - Introducing Elastic Pricing Model (video)
Big Switch - Be Awesome: Company Culture (video)

ESG Lab Review:
Big Switch Networks' Big Cloud Fabric 3.0

Helpful Links:
Elastic SDN Pricing (resource page)
Big Cloud Fabric 3.0 (resource page)
Big Cloud Fabric 3.0 (data sheet)
OpenStack: Unified P+V SDN Fabric (resource page)
Big Monitoring Fabric (resource page)

*ACG Research Report: "Economic Analysis of Big Cloud Fabric," Paul Parker Johnson, to be released Aug. 2015


"We have worked with Big Switch for several months to build out our networking infrastructure using a Big Cloud Fabric SDN starter kit," said Christian Sarrasin, CEO & Founder, CleanSafeCloud. "Initially, Big Switch was appealing because of the CapEx savings it offered and because their product, particularly in terms of OpenStack integration, fit right in our technology strategy. As we built out our infrastructure we were thrilled with the ease of set-up and the support we had from Big Switch each step of the way."

"It's a bold and forward-looking move for Clemson to adopt this new networking model in our data centers. We are following in the footsteps of the likes of Google, Facebook and others," said Daniel Schmiedt, Director of Network Services and Telecommunications at Clemson. "This is the first major production deployment of SDN for Clemson, Big Cloud Fabric is what we'll be using in the new pod architecture in our data center."

"The Dell Open Networking strategy is all about giving the customer choices. Through our joint solutions with Big Switch Networks, we are providing our customers with the best options to fit their specific needs," said Adnan Bhutta, Director, Global Strategy, Dell Networking. "Through our work with Big Switch, our mission to bring next-generation open networking solutions to our customers is being realized."

"Big Switch's enterprise-hardened SDN technology creates simplicity in the deployment and management of networks and provides flexibility to scale up to satisfy large and diverse workloads," said Greg Shipley, Senior Vice President, Mission Manager, In-Q-Tel. "We believe bare-metal infrastructure represents an opportunity for our government customers to run demanding data center networks at scale."

"With our joint solution we are able to strip away complexity, and offer an easy-to-use, production-grade SDN solution," said Kamesh Pemmaraju, director of partner marketing, Mirantis. "Mirantis makes OpenStack reliable and easier to use, while Big Switch unlocks the power of SDN through a scalable, easy to deploy product. Now, we can offer a unified P+V fabric joint solution."

"The broad performance needs and dynamism of our enterprise and service provider customers has been met through our partnership with Big Switch. Bringing SS8's Communications Analytics and Network Forensics technology with the flexibility and cost effectiveness of Big Switch has radically enabled service coverage that was nearly impossible before this partnership," said Faizel Lakhani Chief Operating Officer of SS8, Inc.

U2 Cloud
"At U2 Cloud we are focused on leveraging cutting edge technology enabling us to deliver the best solutions to end-users. We needed to build a powerful and secure provisioning platform for our customers and Big Switch helped us achieve that," said Pete Valentine, EVP, U2 Cloud. "Big Cloud Fabric's automated inegration with VMware vSphere was critical in enabling us to scale on demand and get this set up quickly. The restful API enables us to easily deploy our platform services to customers within a few mouse clicks from our provisioning engine. With Big Cloud Fabric we were able to avoid "vendor lock-in" enabling us to utilize any hypervisor and deliver the best solution(s) to our clients. From an operational aspect, leveraging the centralized view made it easy to provision and manage our network infrastructure." 

"The software-defined data center is rapidly transforming data centers with agility and visibility through software innovations. Big Cloud Fabric with VMware solutions furthers our collaboration, and the vision of the software-defined data center." Howard Hall, senior director, Global Technology Partner Organization, VMware.

About Big Switch Networks:

Big Switch Networks is the market leader in bringing hyperscale data center networking technologies to a mainstream data center audience. The company is taking three key hyperscale technologies -- OEM/ODM bare metal and open Ethernet switch hardware, sophisticated SDN control software, and core-and-pod data center designs -- and leveraging them in fit-for-purpose products designed for use in enterprises, cloud providers, and service providers. The company's Big Monitoring Fabric is a feature-rich next-generation Network Packet Broker to monitor and protect existing networks, and Big Cloud Fabric is the industry's most advanced open networking switching fabric intended for new data center pods such as OpenStack private cloud, VMware NSX, big data, and VDI. For additional information, email, follow @bigswitch, or visit

Big Switch Networks, Big Cloud Fabric, Big Monitoring Fabric, Switch Light OS, and Switch Light VX are trademarks or registered trademarks of Big Switch Networks, Inc. All other trademarks, service marks, registered marks, or registered service marks are the property of their respective owners.