Big Switch Networks appoints Steve Coad as Managing Director, Australia and New Zealand

Company continues to expand ANZ leadership team during a period of hypergrowth in the region

SYDNEY, Australia -- March 28, 2017 -- Big Switch Networks®, The Next-Generation Data Centre Networking Company, today announced the appointment of Steve Coad as Managing Director, Australia and New Zealand. This appointment reflects the company’s ongoing investment and continued traction in the region.
Coad’s primary role will be to support channel partners in creating end-user demand as well as growing the company’s existing ANZ business. He will report to Mario Vecchio, Big Switch Networks’ Managing Director, APAC.
“Steve will play a meaningful role in the continued expansion of our footprint in Australia and New Zealand,” said Mario Vecchio, Managing Director, APAC, Big Switch Networks. “I’ve always believed that to build a smart, successful team you must hire people who are brighter than you and bring a different set of skills to the table. Steve is an industry stalwart with extensive experience in networking, virtualisation and storage, which will lend itself well as customers continue to select Big Switch for their next-generation software defined data centres.”
Coad has more than 30 years of experience in technology sales and leadership with companies, including HPE’s Aruba Networks, Cisco, EMC, and VMware. Most recently, he was Managing Director, South Pacific, at Aruba where he oversaw a team of more than 70 employees. Coad will apply his extensive experience in managing large teams to support Big Switch Networks as the company scales in ANZ.   
“I am thrilled to join Big Switch at such an exciting time in the company’s journey,” said Steve Coad, Managing Director, ANZ, Big Switch Networks. “I am passionate about building teams and look forward to playing a meaningful role in scaling Big Switch in the ANZ market.”
Big Switch Networks is dedicated to supporting distributors and existing partners in the region, while looking to increase awareness, grow the business’ partner base and create demand for products among end users.
Organisations around the world continue to select Big Switch for data centre modernisation, evidenced by a global customer count that more than doubled in 2016 and a rapidly expanding geographical footprint. The company has seen 73 per cent year-on-year growth across APAC, in which Australia is one of the strongest growth markets.
Big Switch officially launched in Australia in Q3 2016 and already has customer wins in verticals that include government, financial services, service providers and telecommunications carriers. Big Switch’s key partners in ANZ include Newgen Systems, Dell EMC Networking and Edgecore Networks.
About Big Switch Networks
Big Switch Networks is the Next-Generation Data Centre Networking Company. We disrupt the status quo of networking by designing intelligent, automated and flexible networks for our customers around the world. We do so by leveraging the principles of software-defined networking (SDN), coupled with a choice of industry-standard hardware. Big Switch Networks has two solutions: Big Monitoring Fabric, a Next-Generation network packet broker, which enables pervasive security and monitoring of data centre and cloud traffic for inline or out-of-band deployments and Big Cloud Fabric, the industry's first Next-Generation switching fabric that allows for choice of switching hardware for OpenStack, VMware, Container and Big Data use cases. Big Switch Networks is headquartered in Santa Clara, CA, with offices located in Tokyo, Sydney, London and Istanbul. For additional information, email, follow @bigswitch, or visit
Big Switch Networks, Big Cloud Fabric, Big Monitoring Fabric, BigSecure, Big Chain, Switch Light OS, and Switch Light VX are trademarks or registered trademarks of Big Switch Networks, Inc. All other trademarks, service marks, registered marks, or registered service marks are the property of their respective owners.